I led a concept rebrand for the Salt Lake City Winter Games—refreshing the logo, brand mission, digital system, wayfinding, and merchandise. The result is a clean, scalable identity that performs under real-world constraints: consistent across channels and ready for everything from social posts to stadium signage.

The logo is rooted in Salt Lake City’s landscape—snow-capped mountains and the calm surface of the lake. A light-blue palette represents snow and delivers a serene, peaceful mood: clear, quiet, and welcoming.