2034 Utah
Winter Olympic
A contemporary identity proposal for the Utah Winter Olympics. Inspired by winter landscapes and crystal structures, the system emphasizes flexibility, movement, and global resonance across environmental and digital applications.
Salt Lake City 2028
The 2034 Winter Olympics in Utah will unite the world’s finest athletes in a
showcase of winter sports against the breathtaking backdrop of Utah’s moun-
tains. Hosted by Salt Lake City, the Games will feature a blend of historic and
modern venues designed for peak performance and sustainability.
These Olympics emphasize cultural diversity, environmental responsibility, and
inclusivity. With eco-friendly practices at the forefront, Utah 2034 aims to set
new standards for sustainable sports events, while also celebrating global unity
and the unique traditions of all participants. The Utah 2034 Winter Olympics
promises to be an inspiring event where athletic excellence and the Olympic
spirit shine.
Introduction
The Olympic Games are an international competition where individualsand teams
co mpete for their home country. The modern Olympic Games began in 1896 and
are based on a tradition that was started in Ancient Greece. The Olympics occur
every two years and alternate between summer and winter sports.
The Olympic values are excellence, friendship and respect. introduce local char-
acteristics into their logos, balance the Olympic values with local characteristics,
culture and history.
Design Element
The elements features triangles and diamonds, symbolizing Salt Lake City’s
unique identity. The triangles represent the surrounding mountains and the
city’s winter sports legacy, while the diamonds evoke the sparkling salt crys-
tals that inspired its name. Together, these shapes create a modern, clean
design that reflects the city’s dynamic spirit for the 2034 Winter Olympics.
Poster
The Poster for the Salt Lake 2034 Winter Olympics highlights the excitement
and speed of ice skating, symbolizing the energy and passion of the games. The
dynamic design integrates the official logo and schedule details, reflecting the
unity and spirit of the Olympic experience.
Stationary & Merchandise & Tickets
Poster Mockup
